We help fintechs, brokers, trading platforms, crypto and wealth brands get published on the finance and business sites their customers read. That coverage also builds the authority Google and AI assistants use to decide who to trust.
See how your brand shows up in Google, ChatGPT and AI Overviews compared with 3 competitors. Free, delivered within 2 business days. No obligation.
4.7 M
monthly organic visits, up from 2.2M
+113 %
organic traffic, year on year
$21 M
revenue added in 8 months
47
Tier-1 media placements in 2025
755
live editorial links across 7 markets (2025)
Figures from one client engagement. Traffic and revenue figures cover our 2021-22 link building programme (March 2021 - January 2022, traffic from the client's SEO dashboard); placements and links are from 2025 across the US, UK, Spain, Italy, Germany, France and the UAE. Individual results vary. Read the case study
Feature Digital has placed client stories in finance and tech media since 2017
Finance Magnates
HackerNoon
Cointelegraph
CoinDesk
Decrypt
iGaming Business
SBC News
Gambling Insider
CasinoBeats
We pitch these outlets for earned coverage and, where they offer it, arrange clearly labelled contributed or sponsored placements. Listing an outlet does not mean it has endorsed us or our clients. We always tell you which type each placement is.
Great financial brands stay invisible for one reason: nobody credible is talking about them
Top finance and business publications are hard to get into. Editors are cautious, compliance slows everything down, and most agencies either send generic pitches or sell low-quality links that do nothing for trust.
The result is the same: competitors with a weaker product show up first in Google, in AI answers and in the press, simply because they are visible.
We fix that with a focused mix of editorial coverage, authority links and search strategy built for regulated financial brands.
-
Digital PR & Tier-1 placements
Newsworthy stories, expert commentary and data-led campaigns placed on finance and business outlets, plus clearly labelled sponsored placements when you need certainty.
-
Link building
Tier-1, Tier-2 and Tier-3 editorial links from real publishers in your markets, chosen for relevance and audience, not just metrics.
-
AI search visibility (GEO)
Get your brand mentioned and cited in ChatGPT, Google AI Overviews, Perplexity and Gemini by building the mentions and content AI systems draw on.
-
SEO for financial brands
Technical, content and authority work built around Google's standards for Your Money or Your Life topics.
-
PPC
Paid search and paid social for regulated financial products.
7 markets
in our 2025 campaign
100 %
human-reviewed content
7-38 days
to Tier-1 go-live
Who we work with
Fintech
Payments, neobanks, lending, regtech and B2B fintech.
Brokers & trading platforms
Forex, CFDs, stocks and multi-asset platforms.
Crypto & Web3
Exchanges, wallets, infrastructure and Web3 brands.
Wealth management & investing
Wealth managers, robo-advisers and investing apps.
We understand the rules that shape financial marketing, including the UK FCA financial promotions regime, CySEC and ESMA requirements for CFD providers, and MiCA for crypto-asset services. We build campaigns so your compliance team can approve them quickly. We are not a law firm, and your compliance team always has final sign-off.
Earned vs sponsored: what you are buying
We are open about how every placement is secured, because your brand’s reputation depends on it.
Earned coverage
Journalists and editors choose to feature your story, data or expert comment. It carries the most credibility. Nobody can honestly guarantee it, so we don't.
Contributed articles
Bylined expert articles accepted by an outlet's editors under their own guidelines.
Sponsored placements
Paid content on a named publication, labelled by the publisher, with links marked rel="sponsored" in line with Google's guidelines. The only type of placement we can guarantee, and we always tell you which is which before you commit.
From 2.2 million to 4.7 million organic visits a month
A global multi-asset investing platform has worked with us since the start of 2020. Our link building helped take its monthly organic traffic from 2.2 million to 4.7 million between March 2021 and January 2022 (+113% year on year), as the brand added $21 million in revenue in 8 months.
In 2025 we scaled up to 47 Tier-1 placements (up from 15 in the last four months of 2024) and 755 live editorial links across 7 markets. Selected outlets: Yahoo Finance, Benzinga, Investing.com, Finextra and FXStreet.
Four steps, no surprises
1. Snapshot and strategy
We map your current visibility in Google, AI answers and the press against 3 competitors, then agree goals, markets and budget.
2. Stories and targets
We build a list of target outlets by tier and market and develop angles editors want: data, expert commentary and market trends.
3. Create, review, approve
AI tools help us research and draft faster. Every piece is written and edited by our team and approved by you (and your compliance team) before it goes anywhere.
4. Publish and report
You get every live URL, the placement type (earned, contributed or sponsored) and monthly reporting on links, rankings, traffic and AI mentions.
The team behind your coverage
Frequently asked questions
Do you guarantee placements?
Only sponsored placements can be guaranteed, because you are paying the publisher for the space. We always label these clearly, and the publisher marks links as sponsored in line with Google’s guidelines. Earned coverage can’t be guaranteed by anyone, because editors decide what they publish. We tell you upfront which type each placement is.
What does it cost?
Engagements are priced as monthly retainers or campaigns. Typical ranges: Digital PR $5,000-$15,000 per month, link building $3,000-$12,000 per month, SEO $3,000-$8,000 per month. Sponsored placements are quoted per outlet. The Visibility Snapshot is free. See pricing.
How long does it take to see results?
In the 2025 fintech case study, Tier-1 placements went live between 7 and 38 days after outreach started, and Tier-2/3 placements within 1 to 10 days. SEO and AI visibility gains build over months, not weeks, so we report monthly and review the plan each quarter.
Is your content compliant with financial promotion rules?
We write with the relevant rules in mind (for example FCA, CySEC/ESMA and MiCA requirements) and build in the review steps your compliance team needs. Your compliance team gives final approval before anything is published.
Which markets do you cover?
Our recent campaigns cover the US, UK, Spain, Italy, Germany, France and the UAE, with content written by native speakers.
Do you use AI to write content?
We use AI tools to speed up research and first drafts. Every piece is written, edited and fact-checked by our team and approved by you before publication. In the fintech case study this cut production time by about 70% without skipping human review.
Get your free Visibility Snapshot
How your brand appears in Google, AI answers and the press compared with 3 competitors, plus 3 quick wins. Free, delivered within 2 business days. Prefer a full proposal? Send us your brief and we reply by email within 1 business day.