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Expert Perspective: How and Why Backlinks?

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Most bloggers don’t even realize that they should be focusing on their backlink profile. What exactly is a backlink? And why does it matter if I’m missing out on some big opportunities?

A backlink is simply a link from another site to yours. Backlinks are incredibly powerful because Google looks at them as a vote of confidence in your website. That means if someone else believes in your website or brand enough to include a link to it, it’s likely going to rank higher on Google.

However, a high number of backlinks isn’t always a good thing. In fact, too many backlinks could hurt your rankings, especially on mobile devices where links take longer to load. There are ways to improve your backlink count without sacrificing organic traffic.

How do backlinks work?

The first thing to understand is that backlinks are not magic bullets. They aren’t the only way to build authority and trust, but they are a major factor in search engine rankings. Backlinks are basically just a signal to Google that other websites think highly enough of your content and domain name to link to it. This helps Google determine your site’s relevance relative to others in its niche.

Backlinks can play two roles in search engine optimization. These roles are known as “passive” and “active” backlinking. Passive backlinking means getting other sites to link to yours. Active backlinking happens when you take action to improve this situation yourself.

Passive backlinking is often done by asking webmasters to add a link to your page on their own site. For example, if you have a blog about SEO tips, you might ask each of your favorite bloggers to link to your post. The more people who link to your content, the better.

Active backlinking is usually done through paid advertising campaigns. You pay an agency to get other websites to link to your site. This is called “Paid Search Marketing.” Paid search marketing is also referred to as PPC (Pay-Per-Click) advertising. It works like this: A company pays for ads to appear on search engines such as Google and Bing. When someone clicks on one of these ads, they go directly to the advertiser’s website. If the person decides to buy something after clicking on your ad, then the advertiser will pay you a commission.

You can use both passive and active methods to increase your backlink count.

How do I get backlinks?

There are many ways to get backlinks. You can buy them from an agency that specializes in link building like Feature Digital LDT. Or, you can build them yourself by writing articles on high-quality websites and submitting them to directories. If you opt to use the latter, here are the ideas to consider:

1. Make sure your blog is well-maintained and in good condition. This means that it has no broken links, outdated content, or anything else which will cause people to click away from your page.

2. Write quality content. People are more likely to link to an article with useful information than one that’s full of buzzwords or other marketing fluff.

3. Build a community. If you already have a following, ask for guest posts from relevant bloggers. Provide value through your own content and let others provide theirs.

4. Use social media. Share interesting things on Facebook, Twitter, LinkedIn, Instagram, etc.

5. Get featured on sites like Medium, Quora, Reddit, and so on.

6. Ask influencers to share your work.

7. Add a “Share” button to your site.

8. Promote your posts via email newsletters.

9. Do all these things consistently over time. The more you do, the better chance you have of creating a snowball effect.

The best way to find out what works is to test different strategies and see what gets the most traction.

Why should I care about backlinks?

When you Google something, you’ll notice how many pages are listed for each search term. Search engines use those numbers to determine which websites get the most traffic for any given search query. A higher number means a site gets more visitors. If you want to rank highly for certain keywords, you need lots of links pointing to your website from external sources (search results pages, blogs, etc.). You also need high domain authority, which basically measures how much weight a webpage carries on Google’s algorithm. High DA sites will naturally rank better than low DA ones. For this reason, getting backlinks is crucial.

How should I look at backlink data?

There are two ways that you can examine your backlink data. One way is to look at the number of links you have from other web pages around the world. Another way is to view your page’s popularity across different search engines. If Google has indexed your page, then it indicates that you have successfully published content on the internet. As long as people keep linking to your page, then it means that they consider your content valuable.


In conclusion, backlinks play a huge role in determining where your website ranks on search engine result pages. They are important because they indicate the amount of trust that other websites have placed in your content. It’s possible to earn backlinks by posting great content on your website, but it takes time and effort. Fortunately, there are many free tools available online that make it easier to track backlinks. Visit for more ideas.

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