How a global multi-asset investing platform added $21 million in 8 months through link building
A leading fintech brand, a global multi-asset investing platform, started working with us at the start of 2020. Our link building programme helped take its monthly organic traffic from 2.2 million to 4.7 million between March 2021 and January 2022, a 113% increase year on year, as the brand added $21 million in revenue in 8 months. In 2025 we scaled the same approach into a multilingual digital PR programme across 7 markets.
Key facts
- Client: A global multi-asset investing platform (name kept confidential)
- Working together since: the start of 2020
- Phase 1: link building, March 2021 - January 2022
- Phase 2: digital PR and link building in 7 markets, 2025
- Markets (2025): US, UK, Spain, Italy, Germany, France, UAE
- Selected outlets: Yahoo Finance, Benzinga, Investing.com, Finextra, FXStreet
What changed for the brand
| Metric | Result |
|---|---|
| Monthly organic traffic | 2.2 million → 4.7 million (March 2021 - January 2022) |
| Organic traffic growth | +113% year on year |
| Revenue added | $21 million in 8 months |
| Tier-1 placements | 47 in 2025 (vs 15 in Sep-Dec 2024) |
| Live editorial links | 755 across 7 markets (up from 687) |
| Tier-2/3 placements | 708 in 2025 |
| Organic traffic, 2025 | +57% (December 2024 vs December 2025) |
| Non-branded share of organic traffic | ~74% |
| Semrush Authority Score | 64 → 68 |
| Content production time | ~70% faster (about 7 days down to about 2 days for a batch of 30-50 articles) |
Phase 1 traffic figures come from the client’s SEO dashboard (March 2021 - January 2022). 2025 organic traffic and Authority Score are measured with Semrush. Individual results vary.
The challenge
The brand wanted steady organic growth from the audiences most likely to convert, not more unqualified traffic. Like many financial brands, it had seen link building budgets wasted on low-quality content, irrelevant websites and links that disappeared within months.
By 2025 it also needed to:
- win more coverage on top-tier finance and business publications in each market, not just in English;
- keep growing non-branded organic traffic in a highly competitive category;
- produce large volumes of high-quality, compliant content quickly across several languages;
- run campaigns in markets where publishers require specific licensing for financial content.
Phase 1: link building that moved the numbers
1. Deep analysis of the most profitable markets
We started from the brand's most profitable customers and markets, then used Semrush, Ahrefs and Majestic to map where competitors published and which websites could support the target keywords, checking metrics such as DA, TF, DR, keywords and traffic.
2. A content plan built around keywords, URLs and markets
We planned a content calendar around the target keywords, landing pages and focus markets, timed to economic events and trending stories, and wrote for people rather than for keywords.
3. Publishing on hand-picked, relevant sites
Articles went live on websites chosen for relevance to the audience, with strong visuals, clean formatting, internal links and do-follow links. We tracked referral traffic with UTMs and Google Analytics and monitored every link so it stayed live.
Phase 2: Tier-1 digital PR in 7 markets
1. A tiered, market-by-market plan
We mapped target outlets by tier (Tier-1 national finance and business titles, Tier-2 sector sites, Tier-3 niche and local finance sites) for each of the 7 markets, and agreed monthly targets.
2. Stories editors wanted
We built angles around market trends, investor behaviour and expert commentary, adapted to each market rather than translated.
3. AI-assisted, human-reviewed production
We used AI tools to speed up research and first drafts. Every article was written, edited and fact-checked by our team and approved by the client, with 100% human review. Production time for a batch of 30-50 articles fell from about 7 days to about 2.
4. Compliance and licensing
Content followed the client's approval process. Where publishers required it, licensing was arranged so content could run in the UAE and France.
5. Clear placement types
Every placement was reported with its outlet, tier, market and placement type (earned, contributed or sponsored).
How fast it moved in 2025
- Article preparation: 1-3 days
- Tier-2/3 placements live: 1-10 days
- Tier-1 placements live: 7-38 days
Tier-1 placements by market (2025)
| Market | Tier-1 placements |
|---|---|
| United States | 16 |
| Spain | 11 |
| Italy | 8 |
| Germany | 5 |
| United Kingdom | 3 |
| UAE | 3 |
| Romania | 1 |
| Total | 47 |
Selected outlets: Yahoo Finance, Benzinga, Investing.com, Finextra and FXStreet, alongside leading national finance and business titles in each market.
What made it work
- Research before outreach: targets chosen from data on the most profitable markets, not guesswork.
- Relevance over volume: hand-picked sites the target audience actually reads.
- Market-native content, not translations.
- A mix of tiers: Tier-1 for credibility, Tier-2/3 for relevance and volume.
- Links that last: every link tracked and monitored after it goes live.
- Transparency: the client always knew which placements were earned, contributed or sponsored.
Frequently asked questions
Do you guarantee placements?
Only sponsored placements can be guaranteed, because the space is paid for. They are labelled by the publisher and their links are marked rel="sponsored". Earned coverage can’t be guaranteed, because editors decide what to publish. In this campaign, as in all our work, the client saw the placement type of every link.
Why don't you name the client?
Many financial brands prefer not to disclose their agencies. We share the results with permission and keep the name confidential.
How do you track results?
We track referral traffic and conversions with UTMs and Google Analytics, monitor every link after it goes live, and report organic traffic and authority with tools such as Semrush.
Can we get similar results?
Results depend on your starting point, markets and budget. A free Visibility Snapshot shows where you stand against 3 competitors and what a realistic plan looks like.
Want results like this?
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