Get your financial brand recommended by AI assistants
When prospects ask ChatGPT, Google’s AI Overviews, Perplexity or Gemini which broker, payments provider or crypto platform to use, your brand should be in the answer. We make that more likely by building the mentions, coverage and content AI systems rely on.
Your buyers are asking AI before they ask Google
- Around half of B2B software buyers now start their research in an AI chatbot rather than a search engine (G2 buyer research).
- Google shows AI Overviews on a growing share of searches, including financial queries.
- AI answers name only a handful of brands. If you’re not one of them, you may never make the shortlist.
The good news: AI visibility is not a black box. It is strongly linked to how often, and where, your brand is mentioned across the web.
What AI assistants look at
An Ahrefs study of 75,000 brands found that brand web mentions had the strongest correlation with visibility in AI Overviews (about 0.66), well ahead of backlinks (about 0.22). Mentions on YouTube also correlated strongly.
In practice, AI assistants are more likely to name brands that:
- are mentioned often on trusted, relevant sites (news, finance publications, comparison and review sites);
- have clear, factual, well-structured content that answers buyer questions;
- are described consistently across the web (what you do, who for, where you’re licensed);
- rank well in traditional search, which many AI tools use as a source.
That is why we treat GEO as an extension of digital PR and SEO, not a separate trick.
What's included
AI visibility benchmark
We test 20-50 real buyer prompts (for example "best forex broker for beginners in the UK") across ChatGPT, Google AI Overviews, Perplexity and Gemini and record who gets mentioned and cited.
Mention building
Digital PR and placements on the publications and comparison sites that AI answers cite most in your category. Digital PR →
Answer-ready content
Clear, factual pages and FAQs on your site that AI tools can quote accurately, with named authors and sources.
Entity consistency
Aligning how your brand, products, licences and markets are described on your site, profiles and directories.
Technical access
Making sure AI crawlers can reach the right pages and structured data is in place.
Monthly tracking
Share of AI mentions vs competitors, citations, and AI referral traffic in your analytics.
How it works
1. Benchmark
Prompt set, current AI mentions and citations vs 3 competitors.
2. Source mapping
Find which sites AI answers cite for your category.
3. Plan
Coverage targets, content fixes and entity clean-up, prioritised by impact.
4. Execute
PR and placements, content and technical work, approved by you.
5. Track
Re-run the prompt set monthly and report changes.
What we can show today
For a fintech brand we work with, our 2025 campaign delivered 47 Tier-1 placements and 755 live editorial links across 7 markets, the kind of widespread, trusted mentions the Ahrefs research links to AI visibility. Organic traffic rose 57% year on year.
Pricing
AI search visibility programmes typically cost $3,000-$8,000 per month on their own, or $1,500-$3,000 per month as an add-on to digital PR or SEO, with a 3-month minimum. See pricing →
Frequently asked questions
Can you guarantee we'll appear in ChatGPT or AI Overviews?
No. Nobody controls what AI assistants say, and anyone who guarantees it is overpromising. We improve the signals AI tools rely on and measure the results every month.
Do you guarantee placements?
Only sponsored placements can be guaranteed, because the space is paid for. They are labelled by the publisher and their links are marked rel="sponsored". Earned coverage can’t be guaranteed, because editors decide what to publish. We tell you which is which before you commit.
What is generative engine optimisation (GEO)?
GEO is the work of making your brand more likely to be mentioned, cited and described accurately in AI-generated answers. It overlaps heavily with PR and SEO.
Is GEO different from SEO?
Partly. Good SEO helps, because many AI tools draw on search results. GEO adds a focus on brand mentions across third-party sites, answer-ready content and consistent brand information.
How do you measure AI visibility?
With a fixed set of buyer prompts, tested across the main AI assistants each month, plus AI referral traffic in your analytics.
How long does it take?
Expect a few months before changes show up consistently. AI tools update at different speeds.
Find out what AI assistants say about you, and your competitors
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