PR, links and SEO for fintech brands that want to be trusted
Fintech is crowded, and trust decides who wins. We help payments companies, neobanks, lenders, regtech and B2B fintechs earn coverage on the finance and tech outlets their customers and investors read, then turn it into lasting visibility in Google and AI search.
For a leading fintech brand we work with: monthly organic traffic from 2.2M to 4.7M (+113% year on year) and $21M in revenue added in 8 months; 47 Tier-1 placements in 2025. Read the case study →
Great product, low visibility
Most fintechs we speak to have the same frustrations:
- competitors with bigger budgets or older brands dominate press coverage and search results;
- journalists ignore product announcements that aren’t real news;
- AI assistants recommend incumbents because they are mentioned everywhere;
- compliance review makes marketing slow;
- previous agencies delivered low-quality links or vanity coverage that didn’t move anything.
Fintech sectors we cover
- Payments and merchant services
- Neobanks and digital banking
- Lending, BNPL and credit
- Regtech, compliance and identity
- Wealthtech and investing apps
- Trading platforms and brokers Learn more →
- Crypto and digital assets
- B2B fintech infrastructure and APIs
One team for coverage, links and search
Digital PR
Founder and expert commentary, data-led stories, funding and product news with a real angle, contributed articles. Learn more →
SEO
Technical and content SEO for YMYL pages, product and comparison pages, international setup. Learn more →
AI search visibility
Get named when buyers ask ChatGPT or AI Overviews for fintech recommendations. Learn more →
Marketing that fits your regulatory reality
Whether you’re authorised by the FCA, an e-money institution, a payment institution or operating across the EU, what you say in public is regulated. We plan campaigns around:
- financial promotion rules (for example FCA COBS 4 and consumer duty expectations in the UK);
- product claims your legal team has approved;
- risk warnings and disclosures where they apply;
- your internal approval workflow.
Every draft is approved by you before it goes out. We are not a law firm; your compliance team signs off.
Case study: a global multi-asset investing platform
We have worked with this leading fintech brand since the start of 2020. Our link building helped take its monthly organic traffic from 2.2 million to 4.7 million between March 2021 and January 2022, as the brand added $21 million in revenue in 8 months. In 2025 we ran a multi-market authority programme across the US, UK, Spain, Italy, Germany, France and the UAE.
- +113% organic traffic year on year (2.2M → 4.7M monthly visits, 2021-22)
- 47 Tier-1 placements in 2025 (up from 15 in Sep-Dec 2024)
- 755 live editorial links across 7 markets
- +57% organic traffic year on year, about 74% non-branded
- Semrush Authority Score 64 → 68
- About 70% faster content production with AI-assisted drafts and 100% human review
We also helped a new fintech company in the Philippines grow organic traffic by 37.25% in 6 months, with more than 9,000 extra organic visitors and 3,000+ keywords ranking.
Outlets we pitch and publish in
Forbes · Yahoo Finance · Benzinga · Business Insider · Investing.com · Finextra · The Fintech Times · Finance Magnates · HackerNoon · Entrepreneur
We pitch these outlets for earned coverage and, where they offer it, arrange clearly labelled contributed or sponsored placements. Listing an outlet does not mean it has endorsed us or our clients.
Process
1. Snapshot
Your visibility in Google, AI answers and the press vs 3 competitors.
2. Strategy
Markets, stories, spokespeople, target outlets, KPIs.
3. Create & approve
AI-assisted, human-written, compliance-approved.
4. Publish & report
Every URL, placement type and result, monthly.
Pricing
Fintech programmes typically run $5,000-$15,000 per month, or $8,000-$25,000 for combined PR, links and SEO, depending on markets and services. See pricing →
Frequently asked questions
Do you guarantee placements?
Only sponsored placements can be guaranteed, because the space is paid for. They are labelled by the publisher and their links are marked rel="sponsored". Earned coverage can’t be guaranteed, because editors decide what to publish. We tell you which type each placement is before you commit.
Do you work with early-stage fintechs?
Yes, if there is a clear story and budget for a sustained programme. Coverage and authority build over months, so one-off pushes rarely work.
Can you help with funding announcements?
Yes. We help shape the angle so it’s newsworthy beyond the funding amount, and plan follow-on commentary and data stories.
Which markets do you cover?
The US, UK, Spain, Italy, Germany, France and the UAE, with native-language content for each market.
How is this different from a generalist PR agency?
We only work in finance, so we already know the outlets, the regulators and the language. And every campaign is built to deliver search and AI visibility, not just clippings.
See how your fintech brand compares
We reply by email within 1 business day.