Digital PR for financial brands that need to be taken seriously
We get fintechs, brokers, trading platforms, crypto and wealth brands covered by finance and business publications, then turn that coverage into lasting authority in Google and AI search.
Feature Digital has placed client stories in finance and tech media since 2017. For a global multi-asset investing platform we work with: 47 Tier-1 placements in 2025, up from 15 in the last four months of 2024. Read the case study →
In finance, credibility is the product
People do not hand their money to brands they have never heard of. Before they sign up, they search you, read reviews and increasingly ask ChatGPT or Google’s AI Overviews who to trust.
Coverage on respected finance and business sites does three jobs at once:
1. Trust
Prospects, partners and investors see you in publications they already rely on.
2. Search authority
Editorial links from relevant, high-quality sites help you rank for competitive financial terms.
3. AI visibility
AI assistants lean on brand mentions across the web when deciding which companies to name. An Ahrefs study of 75,000 brands found web mentions correlated far more strongly with AI visibility (around 0.66) than backlinks did (around 0.22).
What's included
Earned media relations
Story angles, press releases that are actually newsworthy, and targeted pitching to finance, business and trade journalists.
Expert commentary
We position your spokespeople as go-to sources on markets, regulation, payments, crypto and personal finance, and respond to journalist requests quickly.
Data-led campaigns
Surveys, market data and indexes that give editors a reason to cover you and link to you.
Contributed articles
Bylined thought-leadership pieces written with your experts and pitched to editors under the outlet's own guidelines.
Sponsored placements (clearly labelled)
When you need certainty on timing and outlet, we arrange paid placements that carry the publisher's sponsored labelling and rel="sponsored" links.
Multilingual campaigns
Native-language content and outreach across the US, UK, Spain, Italy, Germany, France and the UAE, in each market's local language.
Reporting
Every live URL, placement type, outlet tier and market, plus the impact on links, rankings and AI mentions.
How we think about outlet tiers
| Tier | What it means | Examples |
|---|---|---|
| Tier 1 | National and international finance, business and news titles with large, trusted audiences | e.g. Forbes, Yahoo Finance, Benzinga, Business Insider, Entrepreneur, Investing.com, International Business Times |
| Tier 2 | Respected sector and regional titles: fintech, trading, crypto, personal finance | e.g. Finextra, The Fintech Times, FXStreet, Finance Magnates, HackerNoon, Cointelegraph, CoinDesk, Decrypt (and iGaming Business, SBC News, Gambling Insider, CasinoBeats for licensed iGaming brands) |
| Tier 3 | Niche and local-language finance sites that add relevance and reach in specific markets | Local finance and business titles in each market, agreed in your target list |
We plan a mix across tiers for each market. Tier-1 builds credibility and headline authority. Tier-2 and Tier-3 add relevance, volume and local reach.
Earned, contributed or sponsored: you always know which
We never sell sponsored content as editorial. Before you approve a campaign, you see the placement type for every target:
Earned
An editor chose to cover you. Highest credibility, never guaranteed.
Contributed
Your expert's article accepted by the editors.
Sponsored
Paid, labelled by the publisher, links marked rel="sponsored". Guaranteed placement and timing.
This protects your brand, keeps you within Google’s link spam policies and gives your compliance team a clear record. Read our disclosure policy →
PR that your compliance team can sign off
Financial PR has rules. Depending on your market and product, that may include the FCA’s financial promotion rules and its finfluencer guidance (FG24/1), CySEC and ESMA requirements for CFD providers, or MiCA for crypto-asset services.
We build the review steps in from day one:
- a compliance brief at kick-off (products, claims to avoid, required risk warnings);
- approval of every draft by you and your compliance team before pitching or publishing;
- a record of what was published, where and how it was labelled.
We are a marketing agency, not a law firm. Your compliance team always has the final say.
How a digital PR campaign runs
1. Snapshot & goals
Current coverage, share of voice and AI mentions vs 3 competitors.
2. Angles & target list
Stories, spokespeople and outlets by tier and market.
3. Create & approve
AI-assisted research and drafting, written and edited by our team, approved by you.
4. Outreach & placement
Pitching, journalist requests, contributed and sponsored placements.
5. Report & refine
Monthly report with every URL and its impact; quarterly plan review.
In the 2025 fintech case study, Tier-1 placements went live 7 to 38 days after outreach began.
Results for a global multi-asset investing platform we work with
2.2M → 4.7M
Monthly organic traffic (+113% year on year, March 2021 - January 2022), as the brand added $21M in revenue in 8 months
47
Tier-1 placements in 2025 (vs 15 in Sep-Dec 2024), across the US, Spain, Italy, Germany, the UK, the UAE and Romania
755
Live editorial links across 7 markets
+57%
Organic traffic year on year
~70%
Faster content production with AI-assisted, human-reviewed drafts
What digital PR costs
Digital PR retainers typically run $5,000-$15,000 per month, with a 6-month minimum term, depending on markets, languages and the mix of earned and sponsored placements. Sponsored placements are quoted per outlet. We will send you a clear proposal by email after your snapshot or brief. See pricing →
Frequently asked questions
Do you guarantee placements?
Only sponsored placements can be guaranteed, because the space is paid for. They are always labelled by the publisher, and their links are marked rel="sponsored". Earned coverage can’t be guaranteed by anyone, because editors decide what to publish. We tell you which type each placement is before you commit.
What's the difference between digital PR and traditional PR?
Traditional PR focuses on reputation and press coverage. Digital PR does the same with online publications and adds measurable search value: links, brand mentions and visibility in Google and AI answers.
Which outlets can you get us into?
It depends on your story, market and spokespeople. We share a target list by tier and market during planning. Outlets we pitch and publish in include Forbes, Yahoo Finance, Benzinga, Business Insider, Entrepreneur, Investing.com, International Business Times, Finextra, The Fintech Times, FXStreet, Finance Magnates, HackerNoon, Cointelegraph, CoinDesk, Decrypt. Some accept earned stories only, some accept contributed articles and some offer labelled sponsored placements. We tell you which route applies to each outlet before you commit.
How quickly will we see coverage?
Sponsored placements can go live within days. Earned and contributed coverage depends on the news cycle and editors; in our 2025 fintech campaign, Tier-1 placements went live 7 to 38 days after outreach began.
Can you work with our in-house PR or compliance team?
Yes. Many clients have in-house marketing or compliance teams. We fit into your approval process and share everything in one place.
Do you write press releases?
Yes, when there is real news. We don’t rely on wire distribution for links, because most syndicated press release links carry little SEO value.
Find out where your competitors are getting covered and you're not
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