Link building for financial brands: real publishers, real authority
Editorial links from finance, business and news sites your customers actually read. Planned by tier and market, written by finance specialists and reported link by link.
For a global multi-asset investing platform we work with, link building helped grow monthly organic traffic from 2.2M to 4.7M (+113% year on year) as the brand added $21M in revenue in 8 months. Read the case study →
Most finance link building is a risk, not an asset
Finance is one of the most competitive areas in search, and Google holds “Your Money or Your Life” sites to a higher standard. Yet much of the link building on offer is private blog networks, link farms and unlabelled paid links on sites nobody reads.
Those links can do nothing at best, and at worst they put your domain at risk under Google’s link spam policies.
We build links that make sense to a human reader as well as to Google: on relevant publications, in useful content, and labelled correctly when they are paid.
Tier-1, Tier-2 and Tier-3 links, explained
| Tier | Where | Why it matters | Typical time to go live* |
|---|---|---|---|
| Tier 1 | Major finance, business and news publications | Headline authority, trust, brand credibility | 7-38 days |
| Tier 2 | Established sector sites: fintech, trading, crypto, personal finance | Topical relevance and steady authority | 1-10 days |
| Tier 3 | Niche and local-language finance sites | Market relevance, anchor diversity, local reach | 1-10 days |
*Based on our 2025 fintech campaign. Timing varies by outlet and placement type.
Outlets we pitch and publish in include Forbes, Yahoo Finance, Benzinga, Business Insider, Entrepreneur, Investing.com, International Business Times (Tier 1); Finextra, The Fintech Times, FXStreet, Finance Magnates, HackerNoon, Cointelegraph, CoinDesk, Decrypt (Tier 2, fintech, trading and crypto); iGaming Business, SBC News, Gambling Insider, CasinoBeats (iGaming, for licensed brands).
We pitch these outlets for earned coverage and, where they offer it, arrange clearly labelled contributed or sponsored placements. Listing an outlet does not mean it has endorsed us or our clients. Sponsored and press-release placements usually carry rel="sponsored" or nofollow links, and we report that for every URL.
What you get
Link gap analysis
Where your competitors have links and mentions that you don't.
Target list by tier and market
Reviewed and approved by you before outreach.
Finance-specialist content
Articles written by people who understand your product and your rules, drafted with AI assistance and edited by our team.
Outreach and placement
Earned and contributed placements, plus sponsored placements where they make sense, always labelled.
Anchor text and landing page strategy
Natural, branded-first anchors pointing to the pages that matter commercially.
Multilingual links
Native-language placements across the US, UK, Spain, Italy, Germany, France and the UAE, in each market's local language.
Link-by-link reporting
URL, outlet, tier, market, placement type, link attribute and live status, checked monthly.
Our quality rules
We don’t use:
- private blog networks (PBNs) or link farms;
- sites that exist only to sell links;
- hidden paid links (every paid link is marked
rel="sponsored"); - exact-match anchor stuffing;
- automated or bulk link schemes.
We do check every site for real traffic, editorial standards, topical relevance and audience fit in your target market.
How it works
1. Link gap & goals
Benchmark vs 3 competitors, agree markets, priority pages and monthly targets.
2. Target list
Outlets by tier and market, with placement type shown.
3. Content & approval
Finance-specialist articles, approved by you (and compliance) before outreach.
4. Placement
Outreach, editing with publishers, publication.
5. Reporting
Live link report, rankings and traffic to target pages, monthly review.
Results for clients like you
- 2.2M → 4.7M monthly organic traffic (+113% year on year, March 2021 - January 2022) for a global multi-asset investing platform, as it added $21M in revenue in 8 months
- 755 live editorial links across 7 markets for the same brand in 2025 (up from 687)
- 47 Tier-1 and 708 Tier-2/3 placements in 2025
- +57% organic traffic year on year, about 74% of it from non-branded searches
- Semrush Authority Score up from 64 to 68
- +37.25% organic traffic in 6 months for a fintech start-up in the Philippines, with 3,000+ keywords ranking
- +529% organic traffic for a gambling brand in a regulated market, with the top spot on Google for 431 keywords
What link building costs
Link building is usually run as a monthly programme at $3,000-$12,000 per month (3-month minimum), or priced per link by tier: Tier-1 $1,500-$5,000+ (flagship titles quoted individually), Tier-2 $600-$1,500, Tier-3 $300-$600, with a minimum order of 5 links or $3,000. The price depends on outlet, market and placement type. See pricing →
Frequently asked questions
Do you guarantee placements?
Only sponsored placements can be guaranteed, because the space is paid for. They are labelled by the publisher and their links are marked rel="sponsored". Earned and contributed links can’t be guaranteed, because editors decide what to publish. We show you the placement type for every link before you approve it.
Are paid links against Google's guidelines?
Buying links to manipulate rankings without disclosure is against Google’s spam policies. Paid placements are fine when they are clearly labelled and the link carries rel="sponsored" (or nofollow). Sponsored links still bring referral traffic, brand exposure and AI-visible mentions.
What happens if a link disappears?
We monitor every link after it goes live. Links are permanent, and if anything happens to one, we take care of it at no additional cost.
How do you measure the impact?
We tag links with UTMs and track referral traffic and conversions in Google Analytics, alongside rankings and organic traffic to your target pages.
Do you use PBNs?
No. We only place links on real publications with genuine audiences.
How many links do we need?
It depends on your competitors, not a fixed number. Your link gap analysis shows how far behind or ahead you are, and we set monthly targets from that.
How long do links take to affect rankings?
Links usually go live within days (Tier-2/3) to a few weeks (Tier-1). Ranking effects typically build over several months, which is why we report monthly and review quarterly.
See the links your competitors have and you don't
We reply by email within 1 business day.