SEO for financial brands, built around trust
Google holds financial content to a higher standard. We help fintechs, brokers, crypto and wealth brands meet it, with technical SEO, expert content and authority links that turn search into sign-ups.
+57% organic traffic year on year for a fintech brand we work with, about 74% of it non-branded. Read the case study →
Finance is "Your Money or Your Life" territory
Google’s Search Quality Rater Guidelines treat financial topics as “Your Money or Your Life” (YMYL): content that can affect people’s financial wellbeing. For these pages Google looks harder at trust: who wrote it, what their experience is, and whether the site is a credible source.
On top of that, financial sites have to handle:
- regulated product pages with risk warnings and licence information;
- multiple jurisdictions and languages;
- compliance review that slows down publishing;
- some of the most competitive keywords on the web.
Generic SEO playbooks don’t account for any of this. Ours do.
Our SEO services
Technical SEO
Crawlability, indexation, site speed, Core Web Vitals, international setup (hreflang), structured data and clean site architecture.
Content & YMYL trust
Keyword research by market and intent, content briefs, expert-written pages with named authors, sources and review dates, and compliance-friendly workflows.
Authority building
Editorial links and digital PR on relevant finance publications. Link building → ยท Digital PR →
International SEO
Market-by-market strategy across the US, UK, Spain, Italy, Germany, France and the UAE, with native-language content for each market.
AI search readiness
Making your pages easy for AI assistants to understand and cite. AI search visibility →
Reporting
Rankings, organic traffic and conversions by market, reported monthly with clear next steps.
SEO for
- Fintech & payments - B2B and consumer fintech, neobanks, lending. Learn more →
- Brokers & trading platforms - forex, CFDs, stocks and multi-asset. Learn more →
- Crypto & Web3 (P2 page)
- Wealth & investing (P2 page)
How we work
1. Snapshot & audit
Technical, content and authority audit vs 3 competitors.
2. Roadmap
Prioritised 90-day plan by impact and effort.
3. Build
Technical fixes, content and links, approved by you and your compliance team.
4. Measure
Monthly reporting and quarterly strategy reviews.
AI tools speed up research and drafting; every piece is written and reviewed by our team.
Results for a fintech brand we work with (2025)
- +57% organic traffic, December 2024 vs December 2025
- ~74% of organic traffic from non-branded searches
- 755 live editorial links across 7 markets
- Semrush Authority Score 64 → 68
Pricing
SEO retainers typically run $3,000-$8,000 per month, with a 3-month minimum term, depending on site size, markets and how much content and link building is included. See pricing →
Frequently asked questions
Do you guarantee rankings?
No. Google does not allow anyone to guarantee rankings, and agencies that promise them are overpromising. We commit to a clear plan, transparent reporting and the work that moves rankings.
Do you guarantee placements?
Only sponsored placements can be guaranteed, because the space is paid for. They are labelled by the publisher and their links are marked rel="sponsored". Earned coverage can’t be guaranteed, because editors decide what to publish. We always tell you which is which.
How long does SEO take for a financial site?
Technical fixes can show results in weeks. Content and authority gains usually build over 3-12 months in competitive financial niches.
Can you work with our compliance process?
Yes. We plan content calendars around your review cycle and keep a record of approvals.
Do you do SEO in other languages?
Yes, with native speakers across our core markets: the US, UK, Spain, Italy, Germany, France and the UAE.
What is YMYL?
“Your Money or Your Life” is Google’s term for topics that can affect people’s health, finances or safety. Financial content is held to a higher standard of trust.
See where your organic growth is being lost
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