SEO, PR and links for brokers and trading platforms
Trading is one of the most competitive, most regulated corners of financial marketing. We help forex, CFD, stock and multi-asset brokers win visibility in Google, AI answers and the financial press, market by market and language by language.
Why broker marketing is hard
Advertising restrictions
Paid social and search are limited for CFDs, forex and crypto, which makes organic visibility more valuable.
Fierce search competition
"best forex broker" style keywords are dominated by affiliates and comparison sites.
Regulation by market
ESMA and national regulators (FCA, CySEC, BaFin, CONSOB, CNMV and others) shape what you can say, where and with which risk warnings.
Multilingual growth
Winning in Spain, Italy or Germany needs native content and local publications, not translations.
Trust
Traders check reviews, regulation and press before they deposit.
Services for brokers and trading platforms
SEO
Technical SEO for large multilingual sites, instrument and education pages, hreflang, YMYL content with named experts. Learn more →
Link building
Tier-1 to Tier-3 editorial links from finance and trading publications in each target market. Learn more →
Digital PR
Market commentary from your analysts, data stories and expert quotes for financial journalists. Learn more →
Comparison and review site presence
Making sure the sites that rank for broker comparisons (and that AI tools cite) describe you accurately.
Built around the rules you work under
We plan content and placements around your regulatory status:
- CFD risk warnings in the format your regulator requires;
- no promises of returns or “risk-free” language;
- content targeted only at markets where you are licensed or permitted to market;
- clear labelling of sponsored content;
- approval of every draft by your compliance team before publication.
We are not a law firm. Your compliance team has the final say on every piece.
Local coverage in the markets you trade
Our recent campaigns cover the US, UK, Spain, Italy, Germany, France and the UAE. Content is written by native speakers for each market and placed on local finance and business outlets, not just English-language sites.
Outlets we pitch and publish in for brokers and trading platforms include Benzinga, Yahoo Finance, Investing.com, FXStreet, Finance Magnates and Forbes. Some accept earned stories only and some offer labelled sponsored placements; we tell you which before you commit. Listing an outlet does not imply endorsement.
For a fintech brand we work with, 2025 Tier-1 placements were spread across the US (16), Spain (11), Italy (8), Germany (5), the UK (3), the UAE (3) and Romania (1).
Results for a global multi-asset investing platform
- 2.2M → 4.7M monthly organic traffic (+113% year on year, March 2021 - January 2022)
- $21M in revenue added in 8 months, as the link building programme ran
- 47 Tier-1 placements in 2025
- 755 live editorial links across 7 markets
- +57% organic traffic year on year in 2025
- Publisher licensing arranged for content in the UAE and France, so the campaign could run in those markets
Process
1. Snapshot
Rankings, AI mentions and coverage vs 3 competing brokers, per market.
2. Market plan
Priority markets, keywords, outlets and compliance brief.
3. Create & approve
Native-language content, AI-assisted and human-written, compliance-approved.
4. Place & report
Monthly report by market with every URL and its placement type.
Pricing
Broker programmes typically run $5,000-$15,000 per month, plus 20-30% per additional market, depending on the number of markets and languages. See pricing →
Frequently asked questions
Do you guarantee placements?
Only sponsored placements can be guaranteed, because the space is paid for. They are labelled by the publisher and their links are marked rel="sponsored". Earned coverage can’t be guaranteed, because editors decide what to publish. You see the placement type for every target before you approve it.
Can you include the required risk warnings in placed content?
Yes. We agree the exact wording with your compliance team and include it wherever the publisher and regulation require it.
How long does broker SEO take?
Broker keywords are highly competitive. Expect early wins from technical fixes and long-tail content within months, and head-term gains over 6-12 months or more.
See how you compare with 3 competing brokers
We reply by email within 1 business day.