PPC for regulated financial brands
Google Ads, Microsoft Ads and paid social for fintechs, brokers, trading platforms, crypto and iGaming brands. Campaigns built around the ad platforms’ financial rules, your regulator’s requirements and the cost per lead that actually matters to you.
One team for paid, organic and PR, so your paid search, SEO and media coverage work from the same plan and the same reporting.
Paid ads in finance play by stricter rules
Financial products are some of the most expensive and most restricted categories to advertise. Before an ad runs, it often has to clear the platform’s own policies as well as your regulator’s rules.
What that means in practice:
- Google requires financial services verification in a growing list of countries, and crypto, gambling and some complex financial products need separate certification;
- Microsoft Advertising and the social platforms have their own financial services policies, and Meta limits targeting options for financial products in some markets;
- regulated products need the right risk warnings, licence details and fair, balanced claims in the ad and on the landing page;
- clicks are expensive, so wasted spend on the wrong audience hurts fast.
Generic PPC agencies learn this the hard way, on your budget. We plan for it from day one.
Our PPC services
Google Ads
Search, Performance Max, YouTube and Demand Gen campaigns, structured by product, market and intent, with negative keywords and brand protection.
Microsoft Advertising
Search campaigns on Bing and partner sites, often a cheaper source of high-intent finance clicks, with settings tuned separately rather than copied from Google.
Paid social
LinkedIn for B2B fintech and institutional audiences, Meta and other platforms where your products and markets allow it, always within each platform's financial products rules.
Compliance-aware ads and landing pages
Ad copy and landing pages written with the relevant rules in mind (for example FCA, CySEC/ESMA and MiCA requirements), with risk warnings where needed and a clear approval trail for your compliance team.
Account setup and verification
Help with platform verification and certification steps, conversion tracking in Google Analytics 4 and the ad platforms, and clean account structure from the start.
Reporting
Spend, cost per lead, cost per funded or active account where you share it, and search impression share, reported monthly alongside your SEO and PR results.
PPC for
Crypto & Web3
Exchanges, wallets and Web3 brands that hold the licences and platform certifications their markets require.
iGaming
Licensed operators and affiliates advertising in markets where the platforms allow gambling ads.
How we work
1. Snapshot & audit
We review your current accounts, tracking and landing pages, or your competitors' paid search presence if you are starting fresh.
2. Plan
Markets, platforms, budget split, target cost per lead and the compliance steps each market needs.
3. Build & approve
Campaigns, ads and landing page changes, approved by you and your compliance team before anything goes live.
4. Optimise & report
Weekly optimisation and monthly reporting, with quarterly reviews of budget and channel mix.
AI tools help us analyse search terms and draft ad variations faster; every ad is written and checked by our team.
Better together: PPC, SEO and digital PR
PPC brings in demand from day one, while SEO and digital PR build the authority that lowers your costs over time. Because one team runs all three, we can use paid search data to choose SEO targets, test messages before a PR campaign, and stop bidding on terms you already win organically.
Pricing
PPC management costs 10-15% of ad spend, with a minimum of $1,500 per month and a 3-month minimum term. A one-off account setup fee of $1,000-$2,500 covers tracking, account structure and verification support. Ad spend is paid directly to the ad platforms. See pricing →
Frequently asked questions
Can you guarantee results from PPC?
No one can honestly guarantee leads or returns from paid ads, because auctions, competition and platform rules change. We commit to a clear plan, tight budget control and transparent reporting.
Can you advertise CFDs, crypto or gambling products?
Often, yes, but it depends on the product, the market and the platform. Some categories need platform certification and local licences first, and some markets don’t allow them at all. We check this before we build anything.
Is ad spend included in your fee?
No. You pay ad spend directly to Google, Microsoft or the social platforms, so you keep full ownership of your accounts and data. Our fee is 10-15% of spend, with a $1,500 monthly minimum.
Who owns the ad accounts?
You do. We work inside your accounts with the access you give us, and you keep everything if we stop working together.
Will my compliance team see the ads before they run?
Yes. Ads and landing page changes go through your approval process, and we keep a record of what was approved and when.
Do you run campaigns in other languages?
Yes, with native speakers across our core markets: the US, UK, Spain, Italy, Germany, France and the UAE.
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