How a gambling brand in a regulated market grew organic traffic 529%
Trust is everything in regulated gambling. For a Canadian-facing gambling brand, we built that trust in search and grew organic traffic by 529%, with 93% of traffic coming from Canada.
Key facts
- Client: A gambling brand in a regulated market (name kept confidential)
- Services: SEO and link building
- Main market: Canada
What changed
| Metric | Result |
|---|---|
| Organic traffic growth | +529% |
| Visits to the content | 8,400 |
| Traffic from Canada | 93% |
| Top Google positions | #1 for 431 keywords |
Growing in a trust-sensitive industry
The brand was struggling to grow organically because of the level of trust search engines and users expect in such a regulated industry, a pain point it shares with many fintech and financial services companies.
Relevance and trust, market by market
- Market analysis focused on Canadian search demand and competitors.
- Content built for the target audience, relevant enough to attract visits on its own.
- Links from trusted, relevant sites only, vetted for traffic, authority and topic fit, which matters even more in iGaming.
- Geo-targeting: placements chosen so the traffic came from the market that mattered.
A trusted authority in its niche
Organic traffic grew 529%, the content attracted 8,400 visits, 93% of traffic came from Canada and the brand took the top spot on Google for 431 keywords, positioning it as a trusted authority in the gambling niche.
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