At Feature Digital, we spend our days helping clients grow with SEO, link building, PR and paid search. That work depends on clear goals, good data and consistent quality checks. When it came to building our own team, we decided hiring deserved the same discipline.
The result is a structured, skills-first hiring process. Every candidate is measured against the same clear criteria, shows us what they can do through a practical task, and hears back from us quickly. Our founders make every final hiring decision. Here is how it works, and why we think it makes us a better place to work and a better partner for clients.
How our hiring process works, step by step
Hiring involves a lot of steady, detailed work. A clear structure makes sure nothing slips through the cracks.
Clear criteria first. Before we open a role, we write down what the job actually needs: the skills, the tools, the kind of problems the person will solve in their first months. Those criteria guide every step that follows.
Sourcing on LinkedIn. When we open a role, our HR team looks for people whose experience matches what the team needs. We focus on skills and real work history rather than buzzwords.
Consistent CV screening. Every application is read against the same criteria for the role. That means each candidate gets a fair, consistent first look, whether they applied on a Monday morning or late on a Friday night.
A practical skills task. For most roles, we ask candidates to complete a short practical task based on real everyday work. Each submission is scored against a written rubric, so every answer is judged on the same standard.
Organized tracking in ClickUp. Every candidate has a card on our hiring board in ClickUp. Everyone involved can see where each candidate stands at any moment, what has been reviewed and what comes next.
Founders make the final decision
This is the part we care about most. At Feature Digital, our founders make every final hiring decision.
By the time a candidate reaches that stage, our HR team has gathered everything that matters: the CV review, the scored task, the follow-up answers and a clear summary. The founders read it, look at the candidate’s actual work, and decide. If something needs a closer look, we dig deeper. If a candidate brings something the rubric did not anticipate, there is room to see it and weigh it.
We think this is the right balance. A structured process gives us consistency, speed and a reliable record. A final review by the founders brings judgment, context and a sense of whether someone will thrive on our team. Together they give candidates a process that is both fair and personal.
Data and tools, used throughout
We are an AI-first agency. Our team uses AI tools every day, alongside Ahrefs, Semrush, Google Search Console and Google Analytics, for keyword research, content planning, link prospecting and reporting for clients.
We bring the same habits to hiring. Our team uses tools, including AI tools, to stay organized, keep reviews consistent and respond faster. Skills tasks are built around the tools candidates will use on the job, so we see real data and real analysis rather than claims on a CV.
Running our own hiring this way keeps us honest. We see firsthand what clear criteria, good rubrics and solid review steps look like in practice. Those lessons go straight into our client work: clear standards, consistent quality checks and an experienced person signing off on what matters.
What this means for candidates
If you apply to Feature Digital, here is what you can expect:
- A consistent, fair first review. Every CV is read against the same criteria for the role.
- Practical tasks over guesswork. We care about what you can do, so we ask you to show us.
- Fast, respectful replies. Our process is organized, so you will not be left waiting for weeks.
- A clear decision. Our founders review your work and make the final call.
- A structured start. If you join, your first weeks are planned before you log in.
We also know that applying for a job takes time and effort. We aim to respect that at every step, and that includes letting every applicant know where they stand, whatever the outcome.
What this means for clients
For clients, our hiring process is a small window into how we work. We use structure, data and the right tools to move faster and stay consistent, and we keep experienced people accountable for the decisions that matter.
It also means the people working on your campaigns were chosen for their practical skills. They proved they can use the tools, read the data and explain their thinking before they ever joined the team.
Join our team
If you like the idea of working at an agency where hiring is clear, fair and based on real skills, we would love to hear from you.
Check our open roles on the Feature Digital careers page, or email Mary, our HR manager, at [email protected] with your CV and a short note about the work you enjoy most.